What this policy covers
We also specifically address Tracking Technology used for Advertising, Data Sharing, and Data Transfers.
All references in this policy to “Scripps”, “our”, “us” or “we” refer to The E.W. Scripps Company or one of our brands.
What is personal data?
Generally, the terms personal data or personally identifiable information mean information relating to an identifiable person. In some cases, the terms may include information that identifies a household. An identifiable person is an individual who can be singled out by using information such as their name, address, or telephone number. For example, Ms. Cindy Delgado who lives at 123 Scripps Street with a telephone number of 513-513-5133 is an identifiable person. Cindy’s name, address, telephone number, and even her choice of pronoun are examples of her personal data.
What’s not covered in this policy?
What Personal Data We Collect and How We Collect It
Legal Basis For Using Your Personal Data
Data We Share And Who We Share It With
Tracking technology and Interest Based Advertising
The personal data we collect can be divided into three categories:
Personal data you give us directly may include your:
You have the opportunity and choice to provide us this personal data at various times and for various reasons including:
Personal data we collect automatically may include:
Personal data we obtain from other sources.
We may receive personal data about you from third parties such as advertising partners, marketing agencies, market research companies, our suppliers, contractors and consultants, group companies, public websites (such as LinkedIn, Facebook, and Twitter) and public agencies.
Sensitive categories of personal data.
In limited circumstances, personal data that you provide us may fall into sensitive categories such as information about your physical and mental health, sexual orientation, racial or ethnic origin, veteran status, political opinions, philosophical belief, trade union membership and biometric data. Unless required by law (such as COVID-19 testing or some employment related information), providing these categories of personal data will always be your choice.
We take extra precautions with personal data in sensitive categories in order to minimize its collection, limit access to it, protect it, and whether and with whom we share it.
We may use your personal data to send you certain mandatory service communications such as welcome letters, billing reminders, information on technical service issues, security warnings, software updates, and other support announcements. If you choose to receive promotional materials from us, we may use your personal data to confirm that choice where necessary and to promote and market products, services, and special offers.
In certain instances, we may provide you with the option to set your preferences for receiving email communications from us; that is, to agree to some communications but not others. You may choose to stop receiving future commercial email communications from us by clicking the “unsubscribe” link included at the bottom of most emails we send, or by contacting us directly.
Some jurisdictions require that we have a legal basis for collecting and processing your personal data. Where that is required, we consider those legal bases to be:
Where we are relying on our (or another person’s) legitimate interests, we will always consider the categories or types of personal data in question in order to balance our use against the possibility of any action that might be counter to your rights. We will never purposefully violate the rights you have in your personal data and ask that you please contact us with any concerns.
The categories of organizations with whom we share personal data are:
As we continue to grow our business, we may sell or purchase assets. If another entity acquires us or one of our brands, any related personal data may be transferred to and used by this acquiring entity. We will, however, take reasonable steps to ensure that your preferences are followed.
Scripps is located in the United States and the management of our brands is located largely at our headquarters in Cincinnati, Ohio.
By visiting and using our websites and apps the personal data you share with us or that we collect automatically will be collected, stored, processed, or transferred in and to the United States where our technical infrastructure is located and operated. Some of our Brands and service providers may have operations in other countries as well.
In addition to the Risks listed in the Storage, Risk and Security Section, the data protection and other laws of the United States and other countries where your personal data may be collected, stored, or processed might not be as comprehensive as those in your country.
By using our websites and apps or providing any of your data, you consent to your information being transferred to and stored or processed in our facilities and the facilities of the third parties described in this policy.
You may withdraw your consent at any time by contacting us.
Your rights related to your personal data may vary by where you live or are located.
Your rights may include:
We encourage you to research and understand your rights relative to your personal data and recommend the following links as good sources of information. We will never discriminate against anyone for exercising their rights or inquiring about their personal data.
The risk to the personal data in our care is that, despite our security precautions, it may be lost, stolen or misused.
Although we take steps to protect the personal data which you provide to us, the transmission of information over the internet is never completely secure. We cannot guarantee the security of your personal data while in transit to us. Once we have received your personal data, our security team will use industry standard procedures and security features to secure it.
We keep your personal data for no longer than we need it to meet the ‘why’ of Why We Collect Personal Data or as long as we have another valid reason to keep it (the Legal Basis discussed above). If you have an account with us, you may delete it or request that it be deleted at any time.
Our websites and apps use tracking technology in order to allow us to offer you a more personalized experience and to enable interest-based advertising. We enable third parties such as advertising partners and website analysis firms to collect information on our websites and apps through tracking technology. The information collected through this tracking technology may be considered personal data.
Where we use tracking technology, you may block the technology or opt out of certain advertisements. To do so, you can activate the setting on your device that allows you to refuse the setting of all or some tracking technology; we have provided some helpful links below for various devices and operating systems. Additionally, we offer Technology Settings that allow you to control your experience on the web. Please be aware, if you use your device settings to block all tracking technology, you may not be able to access all or parts of our websites or apps or use all the available functionality.
The website www.aboutads.info provides another option to opt-out of advertisements. It is important to note, the opt-out tool applies only to the device and browser you are using to opt out. Therefore, if you use a different device, change web browsers or clear or change settings, you will need to perform the opt-out task again. Please be aware that opting out of a network advertising service does not mean that you will not receive online ads. It only means that the network from which you opted out should no longer deliver ads tailored to your preferences and interests.
Additional information and opt-out tools:
Web browser and device settings:
Certain browsers may offer you the option of providing notice to websites that you do not wish for your online activities to be tracked for interest-based advertising purposes (“DNT Notice”). Unfortunately, given how preference-based advertising works, DNT Notices may not be effective in communicating your preferences and we do not take any action based on browser based DNT Notices. The best course of action, if you do not wish to participate in interest-based advertising activities, is to follow the directions given above.
Lastly, should you receive marketing or promotional emails from us that you no longer wish to receive, please click the “Unsubscribe” link in our emails, contact us directly, or for certain services, by logging into your account and adjusting your preferences.
Our websites, apps, services, and content are not generally directed towards children. With the exception of the Scripps National Spelling Bee and in the context of the employer-employee relationship, we do not knowingly collect any personal data from or about children. If you are the parent or guardian of a child and believe that we have somehow collected the personal data of your child without your consent, please contact us.
Residents of the State of California, under certain provisions of the California Civil Code, have the right to request from companies conducting business in California a list of all third parties to which the company has disclosed certain personal data as defined under California law during the preceding year for third party direct marketing purposes. You are limited to one request per calendar year. In your request, please attest to the fact that you are a California resident and provide a current California address for our response.
Over the last twelve months, we may have collected any of the categories of personal data listed above and shared it for a business purpose with the categories of organizations discussed. We do not sell data in the traditional sense of the word but, as also discussed above, we share and enable the collection of information via Tracking Technology that may be considered personal data with and by our advertising partners. On our websites and apps that are available to a national audience or specifically to California consumers, you will find a link entitled Do Not Sell My Personal Information that, in addition to the methods described above, will allow you to opt out of this Tracking Technology. Please contact us with any questions.
Find out more about our obligations and your rights at the following link, California Consumer Privacy Act.
If you would like to contact us with a specific request, we ask that you use our contact form located at the Privacy Center link provided on our web sites or apps.
The E.W. Scripps Company
312 Walnut Street, Suite 2800
Cincinnati, Ohio, 45202
Attention: Chief Privacy Officer
Revision Date: May 21, 2021